Network To Grow Your Real Estate Investing Business
Like any business, you need a great team to surround you as well as several sources of attracting new partners and customers.
One of the quickest and oldest ways to grow a real estate business is through asking for referrals. These small but powerful endorsements and introductions will help investors, new and experienced alike in building credibility and trust among other people within the community, as well as provide invaluable assets. But most importantly, a referral network can also be used to generate free real estate investing leads. Done correctly, a referral network can unlock an abundance of lucrative opportunities for investors, not the least of which includes an endless flow of new real estate investing deals whether these are residential or commercial real estate deals. Whether you are going to wholesale the property or fix and flip the property or do a total rehab or even buy and hold for rental cash flow; you will need to grow a steady flow of introductions.
I prefer the word introduction to referral because it holds less expectation for a transaction and there is less stress for people to make an introduction rather than referring a person.
The first step in generating real estate leads is establishing a solid investment network. Along with a considerable amount of time and effort, a successful real estate investment network will be achieved through active networking and the ability to effectively communicate.
We have a fairly large group of active real estate investors who meet weekly. Attend our next Free Information Session to learn more.
This process entails not only meeting new people, but cultivating sincere 
relationships until they become advantageous for both parties. As a beginner and even an experienced investor, you’ll need to plant your networking seeds first, before you can harvest them.
That said, every connection you make during the networking process has the potential to grow and produce plentiful crops. Additionally, you’ll also need to nurture them along the way. Remember – Give First and Then Receive.
A person that immediately comes to mind to reach out to in order to start networking is Kenneth Von Hopf, because he literally knows everyone who is worth knowing and is a sincere connector of people and has untouchable integrity. He hosts FaceTime Networking and delivers tremendous value to his network.
Benefits of a solid Real Estate Business Network, include:
- Improved Relationships: Ongoing participation and engagement with a real estate network will help to not only strengthen relationships, but also initiate a sense of trust.
- New Ideas: Mingling with like-minded individuals will help investors to exchange information and gain insight from professionals, while simultaneously developing new ideas and perspectives.
- Reputation: A solid reputation in the real estate industry takes years to form. However, a well-maintained network will help investors to not only generate attention among their peers, but promote their positions as an expert within the community.
- More Access: With a platform of professional contacts and relationships, investors will ultimately have more business opportunities, including career advancement and personal growth. Additionally, the ability to connect with relevant people in the industry is very promising.
- Better Support: One of the more underrated advantages of a real estate network is gaining insight and advice from experienced professionals who’ve been where you are. This guidance can be an invaluable tool for beginner and experienced investors alike. Investing in real estate is a team sport. You will get much further by being a team player instead of a lone wolf.
We have many events each month which facilitate growing your credibility and your business. Attend our next Free Information Session to learn more.
If you are starting from scratch and have no connections to share you’re new real estate investing business, then start here:
1. Tap Into LinkedIn
One of the fastest ways to begin generating real estate leads with a referral network is through LinkedIn. The ability to instantly connect with a diverse database of contacts is an invaluable tool for investors and shouldn’t be ignored. Be sure to reach out to LinkedIn Gurus like Melonie Dodaro The founder of Top Dog Social Media.
LinkedIn continues to grow as a dominant force in the real estate sector, which is allowing investors to not only create valuable business relationships and partnerships, but also generate online leads. It can be used to build authority and trust among others, as well as ensure your online brand identity flourishes. One person who knows how to use LinkedIn for selling is Brad Ferguson, the owner of Sandler Sales Training.
2. Pay it Forward
Another way to cozy up next to your business contacts is by cross-sharing their services or setting up introductions. In other words, provide value first without expectation of return. These small acts, like giving someone a shout out on social media or promoting a piece of content they shared, or sending business their way can go a long way in networking terms, as the goal is for the recipient to return their appreciation.
Building a lasting business relationship is a two-way road, with both sides having to participate and contribute. Whether sharing someone else’s content or simply offering a referral of your own, the key to building a successful real estate referral network is by sharing the wealth.
So, attend one of our events and start growing your network.